50+ Top B2B Marketing Insights You Need To Know Today

Even though the “Roaring Twenties” moniker of a century ago today takes on a more menacing new tone in light of today’s COVID-19 pandemic, smart B2B marketers are still hard at work and looking ahead. The B2B marketing world of tomorrow will be shaped by the emerging marketing trends we have seen during the beginning of 2020, and we already have a wealth of insight to learn from new research data that has come out in recent marketing reports. We’ll take a look at: Impressive Results in a Growing Influencer Marketing Industry Social Media Changes & The Rising Importance of[…]

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8 Virtual SEO Conferences for B2B Marketers

It’s the beginning of our second week of social distancing here in Minnesota. I’ve already cleaned my house no fewer than 10 times, cleaned and organized closets, and gone on approximately 100 walks. I’m about 24 hours away from dressing my cats in costumes and putting on a (very sharp, bitey) show. But if that’s what it takes to keep spirits up and minds occupied at home, that’s what we will do. Among the uncertainty and boredom we all face in these unprecedented times, we tend to take solace in the familiar. Keeping ourselves busy with ideas, concepts and work[…]

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Marketing During a Pandemnic: Stop Pushing and Start Pulling with SEO

Customer empathy is at the forefront of the best marketing and tone deaf promotions as if things were normal during the COVID-19 pandemic are probably some of the worst. When it comes to understanding the customer state of mind right now, I think Dean Shaw from SAS summed it up well on Twitter: Pro Tip to Companies on what your customers are thinking about right now: – their health – their family’s health – their job – their savings – paying their bills – how to transition to working from home – their toilet paper supply . . . .[…]

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Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR

Some B2B Brands Are Falling Short On Personalization: Study Some 42 percent of B2B marketers see their marketing efforts as not being fully personalized, despite 77 percent seeing personalized marketing as delivering better customer relationships — two of several insights relevant to digital marketers contained in recently-released study data. MediaPost YouTube to automate more video reviews in light of staffing challenges caused by coronavirus Caronavirus concerns have led YouTube and other social media platforms to turn partially to artificial intelligence (AI) for flagging troublesome content, as temporary in-house human staff shortages have arisen. The temporary measures include possible delays in[…]

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Remote Communication Opportunities For B2B Marketers

The challenges brought about by COVID-19 are multi-faceted and permeate the lives of B2B marketers on many levels, yet they also thankfully present new opportunities. Remote work and online business communications are two of the major benefits modern B2B marketers can take advantage of now thanks to the technological advances the Internet and its 50-plus year history has made possible. As a remote worker for the past 13 of my 36 years working in online communications, I’ll offer up a selection of tips to keep in mind as we all adjust to the numerous business changes brought about by COVID-19.[…]

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Smooth Sailing: Our Guide to Effective Project Management for B2B Marketers

What does the word “work” mean to you? A dictionary would tell you that work is, “activity involving mental or physical effort done in order to achieve a purpose or result,” or maybe, “a task or tasks to be undertaken; something a person or thing has to do.” But how do we know which tasks to tackle first? Or what specifically needs to happen in order to achieve our purpose? That’s where project management comes in. And for B2B marketing agencies or teams, there are a lot of nuances when it comes to project management. Launching several campaigns at once.[…]

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Should COVID-19 Stop B2B Marketers From Marketing?

You’ve read the news, seen the reports, remarkable real-time graphs and updates from the CDC. Virtually all industry conferences are cancelled or postponed, major sporting events are postponed, most schools and many stores are closed and just about any venue for large crowds from malls to theatres are as empty as the toilet paper aisle at Target. COVID-19 is serious business and is undoubtedly having an impact on business. Should it stop companies from marketing to other businesses? We all have an obligation to make the changes necessary to minimize COVID-19 transmission through closures, postponements and having employees work from[…]

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Digital Marketing News: B2B Purpose & Brand Awareness Studies, Twitter Tests Fleets, Gen Z Turns to Influencers, & Apple’s New Push Ads

B2B Companies See Purpose As A Path to Success Some 82 percent of B2B executives see companies with purpose having more success than those without, with 86 percent saying that purpose is important to their business — two of the insights contained in a recently-released B2B brand purpose survey. MarketingCharts Content Consumption and Production Trends for B2B Marketers Creating brand awareness, educating audiences, and building credibility and trust are the three top B2B content marketing goals, according to a new report on content consumption and production trends. Blog posts, customer testimonials and reviews, and whitepapers were the most effective methods[…]

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Jumpstarting a Pilot B2B Influencer Marketing Program in 5 Steps

The hardest part is getting started. Has there ever been a more relatable expression? I know we can all think of a task or obligation that we put off endlessly out of some perceived dread, only to find that once we actually buckled down and got to it, the act was rather quick and painless. The spectre of starting from scratch can also stall a lot of decisions in the business world. Take B2B influencer marketing as an example. You might’ve seen the stats showing how effective it is, or how it drives shocking ROI. Maybe you’ve even seen TopRank[…]

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14 Search Marketing Influencers at Top B2B Brands

Search marketing strategy is undoubtedly vital for most B2B brands today, yet there are several elements that play important roles in its ultimate success that may surprise you. Leading the search engine optimization (SEO) program for a major brand is a vital role that’s only taken on greater importance over the years, as even the rise of social media marketing hasn’t eliminated the need for B2B marketers to have a strong search marketing strategy. With search marketing influencers at top brands facing a nearly constant barrage of new SEO challenges, how do smart search industry leaders build successful campaigns? Non-paid[…]

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What Is B2B Influencer Marketing in 2020? Change Is Coming

You already know what B2B influencer marketing is. It is “the practice of a B2B brand engaging internal and industry experts with active networks to help achieve measurable business goals.” But how is that changing in 2020 with social media distrust, the spread of misinformation, advertising regulations, and more? B2B influencer marketing in 2020 has seen new challenges arise, requiring a shift in approach. From trust to transparency to accessibility, 2020 is set to be a transformative year for influencer marketing programs. What is B2B influencer marketing in 2020 and how is it changing? We share the answers with you[…]

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How B2B Marketers Can Enter the Circle of Trust

Buyer distrust of advertising and brand communications is one of the top challenges of our time for marketers. As TopRank Marketing’s Nick Nelson has shared, “trust is currency” and that trust is “arguably the most valuable currency in today’s B2B marketing environment.” Studies continue to show that business peers and experts have customer attention over brands. 95% of B2B buyers say they prefer credible content from industry influencers according to a study from Demand Gen Report. As a result, it is more important now than ever for marketers to find ways to become part of this new “circle of trust”[…]

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Digital Marketing News: B2B Brand Purpose, LinkedIn’s New Stories, CMO & Authoritative Content Reports, & B2B’s Expanding Verticals

More vertical marketplaces are dotting the B2B landscape There are more than 70 B2B vertical industry marketplaces today comprised of over 13 industries, and due largely to millennial business buyers, the number is expected to grow, according to recent-released report data. Digital Commerce 360 3 Secrets To B2B Marketing Success: Winning Inside To Win Outside A recent study examining brand purpose within B2B showed that 73 percent of purpose-centric employees are satisfied and see output some 100 percent higher, while inspired workers exhibit even higher output, at 225 percent — several findings in a recent Association of National Advertisers (ANA)[…]

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10 SEO Books for B2B Marketers in 2020

There are plenty of resources online that can break down what search engine optimization (SEO) is, how search engines work, and how to improve your website to rank better in search engine results pages (SERPs). This is the age where you can Google every question that pops into your head and receive an answer in roughly 280 characters, after all. Call this millennial old-fashioned, but some questions are worth buying, borrowing, or downloading a book for and deep-diving into a subject. Nothing beats the ability to physically highlight, write in the margins or flyleaf, and dog ear as one learns.[…]

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